Montaña De oro

Promotional Campaign

Title:
Strike Gold, Without Digging

Medium:
Illustrator, Procreate, and Paper

Date:
April 2025

MDO Campaign

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MDO Campaign *

Concept & Inspiration

Showcase the natural beauty that Montaña de Oro has to offer by sharing that no matter where you go in MDO you will be met with the most breath-taking views. I also wanted to showcase that the beauty of the views cannot be contained so parts of the design is breaking out of the layout.

3 Illustrated Designs
Each design features a unique

Techniques & Style

I utilized the WPA art style to showcase and promote that Montaña de Oro has beautiful scenery. I chose the WPA art style for its simplicity and traditional use in national park posters. I wanted the posters to work as stand-alone or all together. For my brochure I wanted to use cut-outs to simulate the feeling of wonder or jounry. This is because as you open the brochure you discover more information about MDO.

Brochure
Printed visitor brochure that features park info, the history, and fun activities to do at the national park!

Social Media Posts
3 social posts that feature fun and inviting quotes along with stunning photography to intrigue people to visit the park

Merchandise
2 tote bags that feature illustrations of the infamous poppies that can be found in MDO

Progress & Sketches

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Progress & Sketches *

Personal Connection

The first time I visited MDO I fell in love with the views. I loved how beautiful the scene was as well as the diverse greenery that was all around. I chose MDO because it is a state park that deserves more love. For this project, I visited and took photographs to create all of my illustrations.

  • Peter Rabbit

  • Mistico

  • Montaña De Oro

  • ¡VIVA LA REVOLUCIÓN!

  • Mio

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