Mistico

Mezcal Alcohol Label

Medium:
Illustrator on Card Stock

Date:
February 2025

Dimensions:

Primary: 3.8" x 4"

Secondary: 3.8" x 1.1"

Neck label: 4.6" x 1"

Inspiration & Concept

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Inspiration & Concept *

Culture & Tradition

The goal for this project is to create a food or drink label. We were tasked to also connect the concept to our identity. I took inspiration from Mexican Folklore, specifically Alebrijes (Spirit Guides that guide people through life and death). I also was inspired by Mexican Talavera Tiles that showcase traditional pattern.

Flat Labels
Font & Back Labels, Secondary Label, & Neck Label

Techniques & Style

For this label I used a rich color palette that was simple and traditional. Red is used to reflect and invoke passion, tradition, and energy. Red is also a prominent color used in Mexico and their traditional textiles. Mezcal is also a smokey drink which the red help indicate this.

The use of warm browns and cream color is used to invoke a rustic sense of nature. Ancient Ivory was used to reflect the idea of an ancient scroll or old book you can used old legends and folklore in.

Flat Labels
Font & Back Labels, Secondary Label, & Neck Label

Progress & Sketches

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Progress & Sketches *

Personal Connection

I was inspired by my Mexican culture and where my family is from. My parents are from Sinaloa, MX and Michoacán, MX which are prominently displayed on my label. I also has always been interested in folklore and learning about my own culture. Through this project I was able to research and educated on Mexican Folklore.